Dynamic marketing professional with expertise in event management, media planning, programming and brand positioning. Offering over 14 years experience in the event management and broadcasting industries. Effective communicator and negotiator with strong interpersonal and presentation skills.
Working Experience
- Metro FM - Johannesburg, South Africa 1997–2000
- Programmes Manager
Full responsibility for creating and developing the station’s programming and marketing strategies and management of a staff of 32 including presenters, producers and music compliers.
- Fully responsible for preparing and managing station’s Programming budget
- Increased station’s market share by 25% within a period of 12 months
- Increased station listener ship from 4.2 to 6.1 million (past 7 day audience) within an 18th month period
Acting Marketing Manager
As acting marketing manager for 18 months successfully briefed and worked with radio station’s advertising agencies to create and implement the station’s marketing and advertising strategies.
Highveld Stereo - Johannesburg, South Africa 1995–1997
Deputy Programmes Manager
- Full responsibility for creating and developing the station’s programming and marketing
- strategies and management of a staff of 32 including presenters, producers and music
compliers
- Fully responsible for preparing and managing station’s Programming budget
- Increased station’s market share by 25% within a period of 12 months
- Increased station listener ship from 4.2 to 6.1 million (past 7 day audience) within an
18-month period
Acting Marketing Manager
- As acting marketing manager for 18 months successfully briefed and worked with
radio station’s advertising agencies to create and implement the station’s marketing
and advertising strategies.
- As acting Marketing Manager was responsible for organizing the 1st annual Metro
FM Music Awards
- Fully responsible for preparing and managing station’s Programming budget
Radio 702 - Johannesburg, South Africa 1994–1995
Marketing Assistant
Fully responsible for all of the stations PR events and marketing events.
- Work with agency to create and implement station’s marketing strategy
- Responsible for station’s internal and external events
- Co-ordinate station on-air promotions and competitions
